Latest News & Articles
Milonga's Pivot: How a Miami Yerba Mate Brand Is Bridging the Gap Between Cannabis Dispensaries and Mainstream Retail
Milonga Yerba Mate, a Miami-based family brand that launched THC-infused RTD yerba mate in California dispensaries in 2023, is entering 2026 with a refreshed visual identity and its first non-THC product line — a strategic pivot designed to bring the brand from the regulated cannabis channel into mainstream grocery and convenience retail.
SPOT. Drinks: How a 28-Year-Old Aberdeen Entrepreneur Is Launching Scotland's First Yerba Mate Brand
Kane Edwards, a 28-year-old Aberdeen entrepreneur with over a decade in the food and drink industry, is preparing to launch SPOT. Drinks in early 2026 — what is believed to be the first yerba mate beverage brand produced in Scotland, initially available online and in independent cafés across Aberdeen, Aberdeenshire, and Glasgow.
Yerba Madre Launches Five New Flavors and the World's First 'Shade-Grown Yerba Mate' Seal in Spring 2026 Expansion
Yerba Madre is rolling out five new RTD flavors between January and May 2026 — including convenience-store exclusives at 7-Eleven, Extra Mile, and Jacksons — while introducing what it calls the world's first 'Shade-Grown Yerba Mate' seal on its air-dried loose leaf products, building on its Regenerative Organic Certified Gold status.
Yerba Madre Relocates Headquarters from Sonoma County to Downtown Oakland's Tapscott Building
Yerba Madre — the yerba mate company formerly known as Guayakí — has relocated its headquarters from rural Sonoma County to a 16,719-square-foot space in the Tapscott Building at 1910 Broadway in Oakland's Uptown district, citing proximity to transit, the East Bay talent pool, and Oakland's diverse workforce.
Three-Time World Champion John John Florence Bets His Brand on Yerba Mate — and It Tells Us Something About Where the Category Is Headed
The Hawaiian surfing legend's co-founding role in Machu Picchu Energy signals a new phase for yerba mate in the United States: athlete-driven brands built on authenticity rather than corporate sponsorship deals.
Pablo's Mate Wins BevNET Best of 2025 for Its Soccer-Inspired, Latino-Heritage Approach to Yerba Mate in the United States
NYC-born yerba mate brand Pablo's Mate has earned a BevNET Best of 2025 award and launched two new varieties — Sugar Free (mango and mint) and Remolacha (beet and hibiscus) — while building its identity around soccer culture and Latino heritage, positioning itself as 'soccer's unofficial energy drink.'
CLEAN Cause Yerba Mate Enters 678 7-Eleven Stores, Passes $3.9 Million in Donations to Addiction Recovery
Organic yerba mate brand CLEAN Cause has expanded into 678 7-Eleven locations across Texas, California, and Oregon — accelerating both its retail footprint and its defining mission: donating 50% of net profits to support addiction recovery, a commitment that has now generated over $3.9 million.
Drink Weird Hits 10,000 Doors: The Yerba Mate Challenger Cracks Convenience Stores Through Anheuser-Busch's Distribution Network
Drink Weird, the yerba mate brand founded to push the category into convenience-store coolers, has expanded from 6,000 to over 10,000 retail doors nationwide — powered by partnerships with Anheuser-Busch distributors Nevada Beverage and Bueno Beverage and new listings at Fred Meyer, HEB, Costco, and Jacksons Food Stores.