Latest News & Articles
Mate Planet Europe Heads to Alimentaria 2026 in Barcelona: How a Prague-Based Distributor Is Working Europe's Top Food Exhibition Circuit
Prague-based Mate Planet Europe, one of the continent's largest yerba mate importers, will exhibit at Alimentaria in Barcelona this March — marking consecutive appearances at two of the world's three biggest food trade fairs after its 2025 debut at Anuga in Cologne. The move reflects a maturing European yerba mate market that is increasingly playing by the same rules as coffee and specialty tea.
Barron Trump Enters the Yerba Mate Industry: SOLLOS Yerba Mate Inc. Files SEC Documents, Secures $1 Million in Seed Capital
The youngest son of President Donald Trump has registered SOLLOS Yerba Mate Inc. in Florida and Delaware, raised $1 million through private placements, and plans to launch a direct-to-consumer yerba mate beverage brand in spring 2026.
Pura Vida Stakes Out the Adaptogen-Nootropic-Mate Trifecta: How One Brand Is Stacking Lion's Mane, Ashwagandha, and Yerba Mate in a Single Can
Pura Vida Yerba Mate is blending organic yerba mate with lion's mane mushroom and ashwagandha in functional RTD beverages — positioning itself at the intersection of the natural energy, adaptogen, and nootropics trends with formulations like Watermelon Mint that promise sustained energy release, stress adaptation, and enhanced mental clarity.
NutraTea Pairs Yerba Mate with Gotu Kola in a Functional Tea Blend Designed for 'Sustained Energy Without the Jitters'
UK functional tea brand NutraTea has launched a Yerba Mate & Gotu Kola blend — formulated to provide sustained energy, improved focus, and mental clarity without the caffeine-related jitters — as part of a broader product expansion responding to growing consumer demand for functional and adaptogenic ingredients.
When PepsiCo Bets on Yerba Mate: How the Yachak Brand Signals Big Beverage's Arrival in the Category
PepsiCo's Yachak yerba mate line — organically brewed and nationally distributed in the United States — represents the clearest signal yet that multinational CPG companies view yerba mate not as a niche curiosity but as a scalable category worth industrial-level investment.
Beyond the Cup: Japan Launches 13 New Cosmetic Products Featuring Yerba Mate Extracts, Signaling a Cross-Industry Breakout
Japan introduced 13 new cosmetic SKUs containing Ilex paraguariensis extracts in 2023 alone, leveraging yerba mate's antioxidant polyphenols and caffeine for skincare, anti-aging, and firming formulations — positioning the plant as a multifunctional botanical ingredient beyond beverages.
Argentina Harvests Record 1.1 Million Tons of Yerba Mate in 2024, But Oversupply Threatens Producer Viability
INYM data confirms a 27% year-on-year increase in production, yet the record harvest has coincided with a price collapse that is forcing farmers to scale back operations amid a supply glut.
Why Yerba Mate Is Going Global: Inside the Natural Energiser's Breakout Moment
From South American tradition to Silicon Valley staple, yerba mate's explosive 65% surge in ready-to-drink formats signals a fundamental shift in the $2 billion natural energy market — and the industry is racing to keep up.