Latest News & Articles
Yerba Madre Becomes First Yerba Mate Sponsor in Professional Soccer with CONCACAF Gold Cup Deal
The recently rebranded Yerba Madre — formerly Guayakí — has secured its largest partnership to date, sponsoring the 2025 CONCACAF Gold Cup and becoming the first yerba mate brand to enter the professional soccer sponsorship arena.
Yerba Madre Partners with Vermont Green FC in Values-Driven Sports Sponsorship Deal
The 30-year-old yerba mate brand becomes the first-ever title partner of Vermont's professional soccer team, marking a strategic shift in how functional beverage companies approach athlete endorsements and community-driven marketing.
From Locker Rooms to Recovery Labs: How Yerba Mate Became Elite Football's Open Secret
Antoine Griezmann, Lionel Messi, Luis Suárez — the list of top footballers who swear by mate is growing. Sports scientists are now investigating why the traditional South American drink appears to boost athletic performance.
Pedaling Through Patagonia: How Yerba Mate Became the Unofficial Fuel of Ultra-Endurance Cycling
At the world's most grueling bikepacking races, an increasing number of elite riders are replacing gels and energy drinks with a thermos of mate — and the performance data is starting to support the switch.