Latest News & Articles
From SEC Filing to Scrutiny: How SOLLOS Yerba Mate Became the Most Controversial Startup in the Industry
Barron Trump's SOLLOS Yerba Mate Inc. has evolved from a quiet SEC filing into a national controversy. A deep investigation into the company's donor ties, ethical questions, and what it means for the yerba mate industry.
Carbon in the Cup: How Regenerative Agriculture Is Reshaping Yerba Mate and Cassava Farming Across Argentina's Northeast
A wave of regenerative agriculture programs backed by INTA, BID Lab, and FONTAGRO is transforming how yerba mate and cassava are grown in Argentina's Misiones province — replacing chemical-dependent monoculture with agroforestry, carbon footprint measurement, and soil-health practices that could redefine the industry's environmental profile.
From Rolling Stone to the River Plate: How Sabrina Carpenter's Yerba Mate 'Obsession' Became a Cultural Flashpoint Ahead of Her South American Debut
Pop superstar Sabrina Carpenter's public declaration of a 'terrible addiction' to yerba mate in Rolling Stone sparked spirited debates across South America about cultural authenticity, canned versus traditional preparation, and the celebrity-driven boom reshaping a $2.1 billion global market — all while she prepares for her first-ever Lollapalooza performances in Argentina, Chile, and Brazil.
Mate Planet Europe Heads to Alimentaria 2026 in Barcelona: How a Prague-Based Distributor Is Working Europe's Top Food Exhibition Circuit
Prague-based Mate Planet Europe, one of the continent's largest yerba mate importers, will exhibit at Alimentaria in Barcelona this March — marking consecutive appearances at two of the world's three biggest food trade fairs after its 2025 debut at Anuga in Cologne. The move reflects a maturing European yerba mate market that is increasingly playing by the same rules as coffee and specialty tea.
Mate and Tea: How Uruguay and China Are Building a Cultural Bridge Through Their National Beverages
Uruguay drinks more yerba mate per capita than any country on Earth. China produces nearly half the world's tea. Now, as Beijing officially approves mate as a food ingredient and bilateral ties reach 'Comprehensive Strategic Partnership' status, these two beverage cultures are meeting in ways that neither tradition's founders could have imagined.
New Study Finds Yerba Mate Drinkers Have Significantly Stronger Bones After Menopause — With Three Times Lower Osteoporosis Rates
A peer-reviewed study published in the Journal of Bone Metabolism used advanced 3D bone imaging to compare 300 postmenopausal women and found that habitual yerba mate drinkers had significantly higher bone density at every measured site, with an osteoporosis rate of just 3.3% compared to 10.9% in non-drinkers and half the rate of fragility fractures.
Barron Trump Enters the Yerba Mate Industry: SOLLOS Yerba Mate Inc. Files SEC Documents, Secures $1 Million in Seed Capital
The youngest son of President Donald Trump has registered SOLLOS Yerba Mate Inc. in Florida and Delaware, raised $1 million through private placements, and plans to launch a direct-to-consumer yerba mate beverage brand in spring 2026.
Playadito Dethrones Las Marías as Argentina's Best-Selling Yerba Mate Brand, Ending a 40-Year Reign
Cooperativa Liebig's Playadito sold 56.7 million kilograms of yerba mate in 2025 — a record for any single brand — overtaking Establecimiento Las Marías for the first time in more than four decades. The shift reflects how price-driven competition under Argentina's deregulated market is reshaping the industry's competitive landscape.